We ran one conference twice at once - a room full of badge scanners and a live virtual track - through ten platforms to see which ones keep both audiences on a single agenda and a single dataset. The surprise: most tools that sell hybrid quietly split into two events the moment a remote attendee logs in.
Written by Renata EschilettiWe ran the same demand-gen gauntlet through ten webinar platforms: fill a registration page, score who paid attention, and shove every attendee into the CRM before the sales team lost interest. The surprise was how many famous tools broadcast beautifully and then hand you a lead list that goes precisely nowhere.
Written by Raul del CuadroWe built the same three-city dinner roadshow in ten event platforms, cloned it across reps, and pushed every guest into Salesforce to see which tools survive field marketing at scale. What surprised our team most was how few let a rep spin up a branded event without breaking brand control or wrecking the CRM sync.
Written by Renata EschilettiWe ran ten event platforms through a full trade show buildout: a searchable floor plan, exhibitor self-service pages, badge scanning at the door, and sponsor lead capture. What surprised our team most was how few of them treat exhibitors as more than a line on a registration form. Most bolt a booth map on as an afterthought.
Written by Jesus BosqueAfter running nine event platforms through a synthetic 250-seat gala with a 60-item silent auction, a peer-to-peer team of fifteen board members, and a Raiser Edge sandbox sync, the finding that surprised our team most was how few of them got the donor record clean enough to pass an audit on the Monday after the event.
Written by Jesus Bosque