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We ran one conference twice at once - a room full of badge scanners and a live virtual track - through ten platforms to see which ones keep both audiences on a single agenda and a single dataset. The surprise: most tools that sell hybrid quietly split into two events the moment a remote attendee logs in.
Written by Renata EschilettiWe ran the same demand-gen gauntlet through ten webinar platforms: fill a registration page, score who paid attention, and shove every attendee into the CRM before the sales team lost interest. The surprise was how many famous tools broadcast beautifully and then hand you a lead list that goes precisely nowhere.
Written by Raul del CuadroWe built the same three-city dinner roadshow in ten event platforms, cloned it across reps, and pushed every guest into Salesforce to see which tools survive field marketing at scale. What surprised our team most was how few let a rep spin up a branded event without breaking brand control or wrecking the CRM sync.
Written by Renata Eschiletti